Outdoor Digital Advertising in Singapore
PurpleClick offers a complete range of digital advertising services designed to capture audiences’ attention while they’re online, browsing the web from multiple devises such as the desktops and phones. Once they step out of their homes, we continue to engage your audience through our Digital Out-Of-Home (DOOH) Solutions. Interested? Read more below.
New Digital Technology Unique to the Singaporean Market
- We are now able to provide measurable data points and targeted campaigns to a historically unmeasurable traditional form of offline advertisings.
- Advertisers can now wield greater control & extract greater value from their offline media campaigns with our DOOH solution.
- We are a first mover of this form of Digital advertising, which best positions our clients to be at the forefront of allowing them have a competitive edge over their competition.
What Is Outdoor Digital Advertising or DOOH?
A famous marketing trend that’s becoming as widely known among marketers and business owners as SEO, Digital Out-Of-Home (DOOH) Advertising, or simply outdoor digital advertising, is a dynamic form of marketing that enables brands to utilise the digital billboards and signage that are found all over Singapore, enabling advertisers to reach these audience where they work, live, play and shop.
From a consumer’s perspective, Digital OOH Advertising is nothing new. People see LED screens, digital billboards and electronic signage on the streets, next to bus stops, in shopping centres, in the middle of city parks, subway stations, all over major business districts. They are even mounted on the roofs of taxis or on the sides of public buses. But from a small business owner’s point of view, the idea of getting an ad on those prime digital billboards used to be far-fetched. Only companies with huge advertising budgets could afford those ad spaces.
Technology has narrowed the gap between big-budget campaigns and marketing for SMEs. With a smart strategy, a small business can buy DOOH ad slots and make their products visible alongside famous brands.
Interested in Digital Out of Home (DOOH) Advertising?
Get in touch with our digital consultants now to get a custom package that suits your business needs!
How Does DOOH Work?
DOOH gives a modern spin to traditional ad publishing. Advertisers buy ad spaces and publishers will display their advertisements for the public to see. DOOH runs on a programmatic system, which means the entire process of buying and selling ad spaces is automated. Similar to online programmatic advertising, DOOH allows advertisers to buy and deploy ad spaces on physical screens “outside your home” based on the audience they are targeting.
With Singapore’s cityscape being peppered with digital screens of all shapes and sizes, businesses who can buy DOOH ad spaces can increase their visibility and brand awareness. The industry has also gotten better at tracking the engagements generated by DOOH (e.g., through interactive screens and ads that offer opt-ins through QR code), so you’ll have data to back up your campaign performance assessments.