Facebook Marketing in Singapore
Several new social media sites have emerged in the last couple of years, but Facebook remains to be the largest platform in the world with 2.4 billion users. PurpleClick harnesses its huge marketing potential by offering Facebook Marketing in Singapore. Find out what our service can do for your business.
What Is Facebook Marketing?
Facebook remains to be the world’s biggest social media site, and it continues to show growth in size (number of users) and time spent on the platform. Fifty-two percent of Internet users in the Asia Pacific region use Facebook in any given month, and different age groups are present on the platform: 40% among Baby Boomers, 47% among Gen Xers, 55% among Millennials, and 57% among Gen Zers.
With these demographics present daily on Facebook, it’s not surprising that brands and advertisers also flock to the platform to market their products and services. Facebook reported its advertising revenue at $17.44 billion in the first quarter of 2020 alone.
More consumers now rely on the Internet for information, use online buying services and spend more time on social media. It would be unwise not to follow and market where they go. With Facebook owning a large share of the social media market in APAC, now is the best time to ramp up your marketing on this platform.
Facebook Marketing constituted paid and organic efforts to make your marketing content visible and accessible to a large audience. The platform allows brands to create highly targeted posts and advertisements and ensure that they get seen by users who match their buyer personas.
With savvy execution, Facebook Marketing can optimise small and large budgets to increase brand awareness, reach customers regardless of geographic boundaries, establish brand authority and generate high-quality leads and sales.
Engage in Facebook Marketing through PurpleClick
Make the most of Facebook Marketing by choosing a digital marketing agency that knows how to strategise and execute winning campaigns. From our office in Singapore, PurpleClick delivers exceptional Facebook Marketing services to clients in the APAC and SEA regions.
Whether you are a multinational company with an ambitious promotional campaign or an SME with a modest marketing budget, we strive to make the best possible results for your campaign. Choose our experienced Facebook Marketing specialists at PurpleClick.
Interested in Facebook Marketing?
Get in touch with our digital consultants now to get a custom package that suits your business needs!
How We Manage SEM Campaigns
We use historical data and market research findings to plot an SEM campaign that optimises your budget and aligns with both your immediate needs and long-term business goals.
Keyword Discovery and Management
Choosing the right keywords is crucial in SEM. Popular keywords cost more per click, and lower-priced keywords have low search volumes. We find the right balance and hyper-target keywords so that impressions and clicks will translate to conversions.
Split Testing
We know about strategies that work in today’s climate, but that’s not enough. We also find out what works best for your company and brand. This is the secret to optimising budgets and generating high ROI. Knowing, too, that the testing phase will already cost money, we make sure that these trials count.
Campaign Management
After securing your approval and launching your ad campaigns, we monitor their performance. We identify and replace underperforming keywords, determine the optimum number of ads per day, and manage budgets for ad groups.
Data Analysis
SEM is highly measurable, which means we get plenty of hard data about your ad campaigns. We know how to parse these numbers, spot trends and red flags and accurately predict campaign life cycles.
Timely and Transparent Reporting
The data from an SEM campaign can give you valuable insights about your industry and target market. With our timely and accurate reporting, you can get information that might be useful for your product development, budget planning, and branding and marketing. If you need help in interpreting your campaign data, we will be happy to assist.
Conversion Tracking
One of the advantages SEM offers is transparency. Google Ads tracks the interactions between Internet users and your ads. It tells us how many people saw your ads, clicked on your ads, how long they stayed on your website, and whether they visited other pages on your site. So if the goal of your SEM campaign is to increase traffic, get subscriptions, or boost sales, we can show you concrete results.