Google Display Network (GDN)

As Google’s premium partner since 2006, we have helped thousands of clients advertise on Google Display Network, which has 90% reach across all internet users worldwide. Be smart about how you use this platform by consulting us today!

The Google Display Network (GDN) is the largest contextual advertising network available on the Internet. Imagine your ads potentially appearing on over two million different sites and more than 650,000 apps.
Even if you’re ranking organically for a search term, your results may still be pushed down the page, beneath your competitors if they are advertising aggressively. They may also be bidding for your brand names as part of their search advertising strategies.To make your advertising dollars work harder for you on GDN, why not trust one of Google’s longest premium partner in South East Asia. At PurpleClick, we make sure that your ad campaigns perform and deliver what you need and beyond, with highly customized and measurable metrics.In addition, when it comes to your ads, they may also grab attention for only a few seconds as users quickly shift their focus. Make those few seconds count by ensuring that you are reaching out to relevant audiences, utilising the most suitable formats and sending out WOW creatives that not only capture but inspire viewers to click, and ultimately convert into a customer.

Interested in Search Engine Optimisation (SEO)?

Get in touch with our digital consultants to get your complimentary SEO audit!

How We Manage SEM Campaigns

We use historical data and market research findings to plot an SEM campaign that optimises your budget and aligns with both your immediate needs and long-term business goals.

 

Keyword Discovery and Management

Choosing the right keywords is crucial in SEM. Popular keywords cost more per click, and lower-priced keywords have low search volumes. We find the right balance and hyper-target keywords so that impressions and clicks will translate to conversions.

Split Testing

We know about strategies that work in today’s climate, but that’s not enough. We also find out what works best for your company and brand. This is the secret to optimising budgets and generating high ROI. Knowing, too, that the testing phase will already cost money, we make sure that these trials count.

Campaign Management

After securing your approval and launching your ad campaigns, we monitor their performance. We identify and replace underperforming keywords, determine the optimum number of ads per day, and manage budgets for ad groups.

Data Analysis

SEM is highly measurable, which means we get plenty of hard data about your ad campaigns. We know how to parse these numbers, spot trends and red flags and accurately predict campaign life cycles.

Timely and Transparent Reporting

The data from an SEM campaign can give you valuable insights about your industry and target market. With our timely and accurate reporting, you can get information that might be useful for your product development, budget planning, and branding and marketing. If you need help in interpreting your campaign data, we will be happy to assist.

Conversion Tracking

One of the advantages SEM offers is transparency. Google Ads tracks the interactions between Internet users and your ads. It tells us how many people saw your ads, clicked on your ads, how long they stayed on your website, and whether they visited other pages on your site. So if the goal of your SEM campaign is to increase traffic, get subscriptions, or boost sales, we can show you concrete results.